Join us Saturday, March 25th at 5:00pm for a Discussion & Book Signing with author CINDY WHITEHEAD, award-winning photographer IAN LOGAN and top ranked pro skateboarder JORDYN BARRATT.

Book Description:

"It's Not About Pretty" is the FIRST comprehensive hardcover book ever to be published on girls skateboarding. The 8x10 hardcover book is 144 pages and features 65 different skater girls- from pool riding, park, street, downhill, vert and cruising, to pro female skateboarders and soul skaters - this book covers it all. With powerful imagery by award-winning photographer Ian Logan, words and concept by 70's pro skater and Skateboard Hall of Fame inductee Cindy Whitehead, and graphic design by Elise Crigar. About the Book: These girls are RAD. They are renegades, and they are fearless. They have consciously decided that it doesn't matter what age or gender you are, you go after what you love. They fall hard, and they get back up. They keep pushing and they never give up. As skateboarders, it's ingrained in them. They don't skate for the medals, trophies or public acclaim. They do it because it's who they are. These girls are smashing gender stereotypes into tiny bits, hitting glass ceilings so hard they shatter into a million pieces and they are kicking ass and taking names. They are authentic and real and don't take no for an answer. For these girls it's not about being pretty, it's about being pretty radical.

Each book comes sealed, with a beautiful dust jacket, and a 15x19 poster inside featuring 1 of 4 skater girls. A portion of the proceeds from this book gives back to girls in skateboarding.


About Cindy Whitehead:

Author Cindy Whitehead, has led the fight for women’s equality in skateboarding ever since she conquered the male-dominated profession of pro-vert skateboarding in the 70’s. To this day, she is still the only female to be featured in the centerfold of a skateboarding magazine with a two-page article, her skateboard history has been taken into the Smithsonian’s National Museum of American Sports History collections, and her TEDx talk has empowered girls everywhere. Cindy was inducted into the Skateboarding Hall of Fame on May 13, 2016 with an introduction by legendary feminist, and Rock & Roll icon, Joan Jett. Cindy is also the founder of the movement “Girl is NOT a 4 Letter Word” whose goal is to give girls in action sports the same opportunities and recognition as their male counterparts.

About Ian Logan:

Ian Logan is an award-winning photographer originally from London, England. His clients include, ESPN, Skechers, Allure Magazine, the 2002 Olympic Committee, and more. In his down time he shoots women’s skateboarding to document and shine a light on the amazing girls in the sport. Ian lives with his wife in Hermosa Beach, California and enjoys surfing when not behind the lens.

About Jordyn Barratt:

At just 18 years old Jordyn Barratt is a top ranked pro skateboarder and the current X-Games Bronze Medalist for skateboard park. She made history at the VANS US OPEN of Surf in 2016 where she was the first girl ever to compete in both skating and surfing. Her goal is now to compete in the Tokyo Summer Olympics in 2020, the first year skateboarding will be included as an Olympic sport. Currently Jordyn has made podium in every contest she has competed in in the USA and abroad in 2017. She is sponsored by both Vans and legendary skateboard brand, Powell-Peralta where she is the only female rider on the team.

Event date: 
Saturday, March 25, 2017 - 5:00pm to 7:00pm
Event address: 
300 S. Santa Fe Ave.
Suite M
Los Angeles, CA 90013
It's Not About Pretty Cover Image
By Cindy Whitehead, Ian Logan (Contributor)
ISBN: 9780692821947
Availability: On Our Shelves Now
Published: Girl is NOT a 4 Letter Word - February 21st, 2017