The Lovemarks Effect: Winning in the Consumer Revolution (Hardcover)

The Lovemarks Effect: Winning in the Consumer Revolution By Kevin Roberts Cover Image
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A business revolution is changing all the rules of the marketplace. Power is shifting from manufacturers and retailers directly to consumers, freshly enabled with information, choice, and connectivity. Price, service, quality, and design advantages are no longer enough to win.
In 2000, Kevin Roberts, CEO Worldwide of ideas company "Saatchi & Saatchi" said that brands were running out of juice. In "Lovemarks: the future beyond brands," Roberts showed how Mystery, Sensuality, and Intimacy can create powerful emotional connections with consumers. The response to the book was electric. Now in 16 languages, "Lovemarks" has generated a wave of consumer conversations stretching over 100-plus countries.
In this follow-up book, "The Lovemarks Effect: Winning in the Consumer Revolution," the people speak: consumers, owners, and marketers show the impact of "Lovemarks" on their lives, their businesses, and their aspirations. How consumers feel about your company their emotional connection to you is what now determines success. "The Lovemarks Effect: Winning in the Consumer Revolution" offers instruction and inspiration about creating emotional connections and winning in a consumer-empowered future.
From the aisles of the in-store experience to the power of sustainable design, from "Lovemarks" research to consumer stories, "The Lovemarks Effect" is a joyride through the evolving business landscape.

About the Author

Kevin Roberts is CEO Worldwide of "Saatchi & Saatchi," Ideas Company, leading an international team of 7,000 creative people. A dedicated traveler and sought-after speaker, he is a source of inspiration to thousands of people through his business vision, clarity of purpose, and inimitable, straight-talking style. Roberts is CEO in Residence at Cambridge University s Judge Institute of Management, and Professor of Sustainable Enterprise at both the University of Limerick in Ireland and at the University of Waikato Management School in New Zealand."
Product Details
ISBN: 9781576872673
ISBN-10: 157687267X
Publisher: powerHouse Books
Publication Date: November 1st, 2006
Pages: 272
Language: English