Reading Graphic Design in Cultural Context (Paperback)

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Description


Reading Graphic Design in Cultural Context explains key ways of understanding and interpreting the graphic designs we see all around us, in advertising, branding, packaging and fashion. It situates these designs in their cultural and social contexts.

Drawing examples from a range of design genres, leading design historians Grace Lees-Maffei and Nicolas P. Maffei explain theories of semiotics, postmodernism and globalisation, and consider issues and debates within visual communication theory such as legibility, the relationship of word and image, gender and identity, and the impact of digital forms on design. Their discussion takes in well-known brands like Alessi, Nike, Unilever and Tate, and everyday designed things including slogan t-shirts, car advertising, ebooks, corporate logos, posters and music packaging.

About the Author


Grace Lees-Maffei is Professor of Design History at the University of Hertfordshire, UK. Nicolas P. Maffei is Senior Lecturer in Graphics at Norwich University of the Arts, UK.
Product Details
ISBN: 9780857858016
ISBN-10: 0857858017
Publisher: Bloomsbury Visual Arts
Publication Date: March 21st, 2019
Pages: 248
Language: English