Whatever You Think, Think the Opposite (Paperback)

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Description


The inspired follow-up to the international bestseller It's Not How Good You Are, It's How Good You Want to Be.

Bursting with ideas, innovations, art, philosophy, science, and brilliantly bad advice from Paul Arden--a cult figure in the worlds of advertising, art, design, and marketing--Whatever You Think, Think the Opposite offers a new way to approach business and life.

About the Author


Paul Arden was an author and the Executive Creative Director of the prolific advertising agency Saatchi & Saatchi. He attended Beckenham Art College and worked for agencies such as Ogilvy & Mather and Doyle Dane Bernach before landing at Saatchi & Saatchi in 1979 as an art director. In his 14 years at the agency he developed major campaigns for British Airways, Toyota, Nivea, Fuji, and more. His three self-help books--It's Not How Good You Are, It's How Good You Want to Be; Whatever You Think, Think the Opposite; and God Explained in a Taxi Ride--focus on strategies for business and personal growth. He died in 2008.
Product Details
ISBN: 9781591841210
ISBN-10: 1591841216
Publisher: Portfolio
Publication Date: March 10th, 2006
Pages: 142
Language: English