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    Format (Basic Design #01)

    Format (Basic Design #01)


    $34.50

    • Format: Trade Paperback
    • 199 pages
    • Publisher: AVA Publishing
    • Published: May 2012
    • ISBN-10: 2940411794
    • ISBN-13: 9782940411795

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    Description
    You have a concept. You are happy with the design. But have you considered the format? The new 'Basics Design 01: Format 'helps designers to make the most of the opportunities presented by the space and dimension of their work. This new edition of a best-selling title is both an inspirational sourcebook and a practical guide for the modern designer who wants to move away from a purely utilitarian approach to format.
    Format is a tool of communication which is often underrated or underused. Your chosen format is your point of contact with the user. Can new media be exploited to use your space more creatively? Does your choice of format suit your brand's identity? Have you considered how you would export the work across multiple mediums? 'Format' will help you answer these questions and more, leaving you refreshed and stimulated to try out new ideas for your next project.
    A huge selection of exemplary design work, industry interviews and activities encourages experimentation with a number of different formats. This colourful and informative book contains descriptions of folding techniques, including an example of a gatefold, special colours, die cutting, paper stocks and more, plus it concludes with a completely new chapter on on-screen, online and moving image.
    Be inspired by work from this range of fantastic contributors: Cartlidge Levene / MadeThought / Frost Design / Pentagram / Andy Vella / Faydherbe/De Vringer / why not associates / Sagmeister Inc / SEA Design / Research Studios / Studio Myerscough / Hat-trick / Aboud Creative / North / Mercy / Lavernia & Cienfuegos Diseno.
    'Basics Design: Format' explores the entire range of formats available to designers today, from the traditional formats of books, magazines and posters to the emerging new media technologies. Format is critical to design practice as it represents the physical point of contact with the user, affecting how successfully a design's printed or digital information is received.
    In this completely revised second edition, best-selling author team Gavin Ambrose and Paul Harris demonstrate how a creative approach to format selection and presentation space can produce dramatic results in both print and digital media. Filled with new international case studies of contemporary design practice and practical exercises designed to aid readers in their own work, this richly illustrated book is an invaluable guide to the often underused tool of format within design and visual communication.
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