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    Visual Research: An Introduction to Research Methodologies in Graphic Design

    Visual Research: An Introduction to Research Methodologies in Graphic Design


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    • Format: Trade Paperback
    • 192 pages
    • Publisher: AVA Publishing
    • Published: December 2004
    • ISBN-10: 2940373205
    • ISBN-13: 9782940373208

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    Description
    Explains the key terms and theories that underlie design research; examining the importance of audience, communication theory, semiotics and semantics. Features a range of case studies which demonstrate how the use of rigorous research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process.
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