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    New Masters of Poster Design: Poster Design for the Next Century

    New Masters of Poster Design: Poster Design for the Next Century


    $50.00

    • Format: Hardcover
    • 256 pages
    • Publisher: Rockport Publishers
    • Published: April 2006
    • ISBN-10: 1592532225
    • ISBN-13: 9781592532223

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    Description
    In much the way that the CD replaced the album, the poster has waned as a messaging vehicle. The poster has now become a postcard and e-mail blast, leaving many to long for the lost age when posters were not only major promotional vehicles, but also artwork worthy of framing. Some of the world's best designers just could not stand idle while the poster fell by the wayside. They turned to the poster for personal expression and as an outlet from more restrictive mediums. This book showcases their breathtaking artwork, which has proven that the poster can still serve as a worthy communications tool. In doing so, they've brought the poster back to prominence. In this book, the author has compiled the world's finest new work at the height of this rebirth. There is currently no book on the market that can claim it features a 'definitive' poster collection. Shows how contemporary designers have changed poster design, and how posters are used as primary in-store promotions by retail giants.
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