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    Great American Billboards: 100 Years of History by the Side of the Road

    Great American Billboards: 100 Years of History by the Side of the Road


    List Price: $19.95 Our Price: $7.99 You Save: $11.96 (60%)

    • Format: Trade Paperback
    • 217 pages
    • Publisher: Ten Speed Press
    • Published: January 2007
    • ISBN-10: 1580086586
    • ISBN-13: 9781580086585

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    Description
    Early in the 20th century, as Americans climbed into their Model-Ts and took to the open road, American manufacturers and retailers discovered miles and miles of new advertising space, and the audaciously oversized billboard was born. For a century, billboards have recruited, congratulated, teased, sold, and seduced us, promoting everything under the sun, from hosiery to war bonds, presidential candidates to rock shows. GREAT AMERICAN BILLBOARDS not only offers a lively look back at changing styles, products, and tastes, but is also an important visual record of this largely unheralded yet ubiquitous American art form.Reviews'This slice-of-life compendium entertains and educates.'-US Airways Magazine'Although the pictures are fascinating, Basten'¬'s text is quite a bonus.'-Oklahoman'An illuminating guide to a country, its culture, and its people.'-American Way'Beyond the irresistible nostalgia is a fascinating glimpse of the evolution of our consumer nation.'-Dallas Morning NewsFeatured on Entertainment Weekly'¬'s 'Must List'
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