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    Tupperware: The Promise of Plastic in 1950s America

    Tupperware: The Promise of Plastic in 1950s America


    $29.95

    • Format: Hardcover
    • 241 pages
    • Publisher: Smithsonian Books
    • Published: September 1999
    • ISBN-10: 1560988274
    • ISBN-13: 9781560988274

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    Description
    Tupperware has become a prevailing symbol of late 20th-century consumer culture. Clarke shows how the 'party plan' direct sales system, by creating a corporate culture based on women's domestic lives, played a greater role than patented seals and streamlined design in the success of Tupperware. Tracing the fortunes of Earl Tupper's polyethylene containers from early design to global distribution, the author explains how Tupperware tapped into potent commercial and social forces, becoming a prevailing symbol of late 20th century consumer culture. 34 photos.
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