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    List Price: $25.95 Our Price: $24.95 You Save: $1.00 (4%)

    • Format: Hardcover
    • 289 pages
    • Publisher: Little Brown and Company
    • Published: January 1995
    • ISBN-10: 0316364800
    • ISBN-13: 9780316364805

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    Description
    By the author of 'Populuxe'. This text explains how manufacturers play with the consumer's mind in an attempt to sell day-to-day products such as soap and breakfast cereal, each product sitting on a supermarket shelf having been carefully designed to promote instant desirability.
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