Best Books on the Visual Arts

Questions, Call (310) 458-9074 10am-8pm PST

Return on Design: Smarter Web Design That Works

$34.99

Format: Trade Paperback
312 pages
Publisher: New Riders Publishing
Published: May 2003
ISBN-10: 0201756072
ISBN-13: 9780201756074

Buy this item

Step 1:

	Condition	Store	Qty	Price
	Used - Very Good	Hennessey + Ingalls Santa Monica	1	$34.99

Step 2:

Quantity:

Step 3:

Condition

Please select an item/condition from the box above and to the right.

Description

If you don?t understand the information design principles that guide content display on the Web, all the bells and whistles on the planet can?t guarantee a return on your Web investment. What can is 'Return on Design: Smarter Web Design That Works.' In these pages, the focus is on the information design essentials that can determine a Web site's success or failure. In seven chapters author Ani Phyo outlines her seven-step process for designing successful Web sites, from 'Understanding Requirements' to 'Ongoing Testing and Revision.' Along the way, this designer/instructor covers a range of topics, including assembling the right team, settling on (and then collecting) visual content, usability testing, and more-using lots of personal insights, examples, and anecdotes to make her points resonate. Through it all, the book never loses its focus on returns: the critical cost-cutting techniques and choices that will enable you to deliver more impact for less outlay in today's cost-conscious economy. This volume offers practical exercises that lead the reader through the design process with hands-on activities that can be applied during client work sessions. It makes a quick and practical reference handbook.