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Creating Ever-Cool: A Marketer's Guide to a Kid's Heart

Creating Ever-Cool: A Marketer's Guide to a Kid's Heart

List Price: $24.00 Our Price: $22.00 You Save: $2.00 (8%)

  • Format: Hardcover
  • 256 pages
  • Publisher: Pelican Publishing Company
  • Published: September 1997
  • ISBN-10: 1565542568
  • ISBN-13: 9781565542563

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By achieving what the author terms ever-cool status, brands are able to gain young customers for life. In their quest for kids' dollars, companies market their products as not only necessary, but popular--or cool--to varying degrees of success. Some achieve tremendous, consistent success. These the author terms 'Ever-Cools'. Now, the secret formula for achieving 'Ever-Cool' status is available to marketers everywhere. Illus., tables.