Best Books on the Visual Arts

Questions, Call (310) 458-9074 10am-8pm PST
20% Off Holiday Purchase
Skip Navigation LinksHome > Basil Inventory > Creating-Ever-Cool-A-Marketers-Guide-to-a-Kids-Heart
Creating Ever-Cool: A Marketer's Guide to a Kid's Heart

Creating Ever-Cool: A Marketer's Guide to a Kid's Heart


List Price: $24.00 Our Price: $22.00 You Save: $2.00 (8%)

  • Format: Hardcover
  • 256 pages
  • Publisher: Pelican Publishing Company
  • Published: September 1997
  • ISBN-10: 1565542568
  • ISBN-13: 9781565542563

Buy this item

Step 1:

Condition Store Qty Price
Used - Like New Hennessey + Ingalls Santa Monica 1 $22.00

Step 2:

Step 3:

Condition

Please select an item/condition from the box above and to the right.

Description
By achieving what the author terms ever-cool status, brands are able to gain young customers for life. In their quest for kids' dollars, companies market their products as not only necessary, but popular--or cool--to varying degrees of success. Some achieve tremendous, consistent success. These the author terms 'Ever-Cools'. Now, the secret formula for achieving 'Ever-Cool' status is available to marketers everywhere. Illus., tables.
Reviews